Tesla is offering a new customization option for its Model 3 and Model Y electric vehicles, designed to enhance the interior of these popular models. The new accessory, called the Decor Wing, is a dashboard insert that allows owners to give their vehicles a more personalized and sophisticated look. Priced at $250 (approximately €220), the accessory is made from vegan suede material, ensuring that it aligns with Tesla’s sustainability values.
Personalization for a New Generation of Tesla Owners
Tesla has always been known for pushing boundaries in the automotive world, and with the release of the Decor Wing, the company is continuing its trend of offering cutting-edge products. The new dashboard insert features a charcoal gray matte finish that is designed to blend seamlessly with the interiors of both the Model 3 and Model Y. This option is aimed at drivers who want to personalize their vehicles and make them stand out with a more luxurious and modern interior feel.
The Decor Wing is a direct response to growing demand among Tesla owners for more customization options. Tesla has acknowledged that many owners have been seeking ways to personalize their cars, often turning to third-party accessories from sites like Amazon, AliExpress, and Temu. The introduction of this accessory gives owners a high-quality, officially approved option to upgrade their vehicle’s interior without compromising on design or compatibility.
Availability and Compatibility: Limited to Newer Models
While the Decor Wing offers an exciting new customization opportunity, it’s important to note that not all Tesla owners can take advantage of it. The accessory is only compatible with Model 3 vehicles launched in 2024 and Model Y models produced from 2025 onward. This is because the new insert is designed to fit the updated interiors of these two models, which feature significant design changes compared to earlier versions.
Unfortunately, earlier versions of both the Model 3 and Model Y are not compatible with the Decor Wing, and the accessory cannot be used with other Tesla models like the Model S or Model X. Tesla’s Cybertruck, still unavailable in Europe, is also excluded from this offer. For eligible owners, the installation of the accessory is handled by Tesla’s service teams, ensuring that the part fits perfectly and is securely in place.
A Strategic Move to Control the Accessory Market
Tesla’s decision to offer this new accessory is not only about customer satisfaction, but also about controlling the accessory market. The company has seen many customers turning to third-party sellers for customization products. While these products often fall short in quality and compatibility, the Decor Wing ensures that Tesla customers have access to a high-quality, well-made product that fits their vehicles perfectly.
This move aligns with Tesla’s broader strategy to not only improve its vehicle offerings, but also to create additional revenue streams. By providing officially certified accessories, Tesla is able to meet customer demand for personalization while also capitalizing on a new market segment.
Agree totally